Walt Disney World has recently implemented discounts on admission and hotel rates as it faces growing customer dissatisfaction and a decrease in park attendance.
In May, the company rolled out three-day ticket packages priced at $89 per day, allowing access to Hollywood Studios, EPCOT, and Animal Kingdom, though Magic Kingdom tickets remain separate. This represents a significant reduction from the peak price of $254 for a daily Park Hopper pass.
Additionally, Disney is lowering the cost of its budget hotel options, with stays at Disney’s All-Star Movies, Music, and Sports Resort available for as low as $100, depending on booking dates. These reductions can reach up to 27% off standard rates, as noted in a Bloomberg analysis.
This summer, new dining packages have also been introduced, offering 20% to 30% savings on meals within the parks. Families can buy all-day meal passes for $30 per child and $95 per adult, applicable to select meals and snacks. The park is reportedly enhancing quick meal choices, providing more affordable food for children, and enacting more flexible dining policies.
Experts point to the rising costs of in-park dining as one of the main contributors to declining customer satisfaction. Len Testa, president of TouringPlans.com, noted that customer satisfaction dropped from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at many popular restaurants. While Testa commended Disney’s cost-cutting efforts, he cautioned that these moves might not genuinely reflect a commitment to affordability or guest satisfaction, suggesting that Disney has previously prioritized revenue over customer ratings.