Walt Disney World has recently begun implementing discounts on admission prices and hotel stays in response to growing customer dissatisfaction and a drop in park attendance.
Starting in May, the company introduced discounted three-day ticket packages enabling visitors to explore Hollywood Studios, EPCOT, and Animal Kingdom for just $89 per day. However, tickets for Magic Kingdom remain a separate purchase. This pricing strategy marks a significant reduction from the previous peak price of $254 for a daily Park Hopper pass.
Additionally, Disney has been lowering the costs of its budget hotel accommodations. Guests can now find nights at Disney’s All-Star Movies, Music, and Sports Resort for as low as $100, depending on booking dates. These discounts can represent savings of up to 27%, according to a Bloomberg analysis.
Moreover, Disney has rolled out new dining packages that can lessen food expenses in the parks by 20% to 30%. Families can take advantage of all-day meal passes priced at $30 for children and $95 for adults, redeemable for various meals and snacks throughout the parks. There are also reported increases in quick meal options, more affordable children’s meals, and greater flexibility in restaurant policies.
Experts indicate that the surge in food prices within the parks has contributed to lower customer satisfaction levels. Len Testa, president of TouringPlans.com, noted that satisfaction ratings have fallen from 90% to 60% coinciding with Disney’s shift from a la carte dining to fixed-price meals at many popular restaurants.
While Testa has commended Disney’s efforts to trim costs, he cautioned that these moves may not necessarily indicate a genuine commitment to affordability or improving guest experiences. He pointed out that Disney has historically been willing to trade off positive customer reviews for higher revenue.