In response to growing customer dissatisfaction and a drop in park attendance, Walt Disney World has been quietly implementing discounts on admission fees and hotel accommodations in recent months.
Beginning in May, Disney introduced three-day ticket packages priced at $89 per day, allowing visitors to explore Hollywood Studios, EPCOT, and Animal Kingdom. However, tickets for Magic Kingdom remain sold separately.
These reduced ticket prices, available until September 24, mark a significant decline from the previous peak of $254 for a daily Park Hopper pass.
To further ease travel expenses to the Florida resort, Disney is also reducing the cost of its most affordable hotel options. A night at Disney’s All-Star Movies, Music, and Sports Resort could be as low as $100, depending on the booking dates, representing discounts up to 27%, as analyzed by Bloomberg.
Additionally, the parks have launched new dining packages this summer, which cut the costs of meals by 20% to 30%. This dining plan allows families to buy all-day meal passes priced at $30 for children and $95 for adults, usable for various meals and snacks throughout the parks. There are also more quick meal options and kid-friendly food selections being offered, along with more flexible restaurant policies.
Experts suggest that the increased expenses associated with dining at the parks have contributed significantly to declining customer satisfaction. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings have plummeted from 90% to 60% as Disney transitioned from a la carte dining to fixed-price meals at popular restaurants.
While Testa commended Disney’s cost-cutting measures, he warned that this could indicate a lack of genuine commitment to affordability and customer satisfaction. He stated that Disney has often prioritized revenue over maintaining positive customer ratings.