Walt Disney World has been facing increasing customer dissatisfaction and a drop in park attendance, prompting the company to implement various discounts on admission and hotel rates in recent months.
In May, Disney launched new three-day ticket packages that allow guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although tickets to Magic Kingdom still require a separate purchase. These lower ticket prices, valid until September 24, represent a significant reduction from the previous peak price of $254 for a daily Park Hopper pass.
Additionally, Disney is working to make trips to the Florida resort more affordable by lowering the rates for its budget hotel accommodations. Rates for a night at Disney’s All-Star Movies, Music, and Sports Resort can start as low as $100, with discounts up to 27% on standard prices, based on a Bloomberg analysis.
The parks have also rolled out new dining packages this summer, which offer discounts of 20% to 30% on dining costs. Families can purchase all-day meal passes for $30 per child and $95 per adult, redeemable at various meal and snack locations throughout the parks. Disney is also providing more quick meal options, cheaper food selections for kids, and more flexible dining policies.
Experts note that rising food prices in the parks have contributed to the decline in customer satisfaction. Len Testa, president of TouringPlans.com, reported that customer satisfaction ratings fell from 90% to 60% as Disney shifted from a la carte dining to fixed price meals at many popular restaurants.
While Testa acknowledged the merit of Disney’s cost-cutting measures, he warned that these strategies may not demonstrate a genuine commitment to affordability or guest satisfaction, pointing out that the company has historically prioritized revenue over positive ratings.