Walt Disney World has been reducing ticket and hotel prices in response to growing customer dissatisfaction and a drop in park attendance.
Starting in May, Disney introduced discounted three-day ticket packages priced at $89 per day, allowing access to Hollywood Studios, EPCOT, and Animal Kingdom, although Magic Kingdom tickets are sold separately. This new pricing marks a significant decrease from the previous peak of $254 for a daily Park Hopper pass.
In addition to ticket discounts, Disney is lowering the rates for its budget hotel accommodations. Nightly stays at Disney’s All-Star Movies, Music, and Sports Resort can be as low as $100, depending on the booking date. These reductions can be as high as 27% off standard prices, according to Bloomberg.
To further enhance affordability, Disney has launched new dining packages this summer, offering up to 30% off meal costs. Families can purchase all-day meal passes for $30 per child and $95 per adult, redeemable for various meals and snacks throughout the parks. The company is also introducing more quick meal options and cheaper food for children, along with more flexible dining policies.
Experts attribute the decline in customer satisfaction partly to rising food costs within the parks. Len Testa, president of TouringPlans.com, observed a drop in customer satisfaction ratings from 90% to 60% as Disney transitioned from a la carte dining to fixed-price meals at popular restaurants. While he commends Disney’s cost-cutting measures, he warns that these actions may not indicate a genuine commitment to guest affordability or satisfaction. Testa noted that Disney has historically balanced a certain level of positive customer ratings with revenue generation.