Walt Disney World has been implementing discounted admission and hotel rates over the past several months in response to growing customer dissatisfaction and decreasing park attendance.
In May, the company introduced reduced three-day ticket packages that allow guests to explore Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although Magic Kingdom tickets must be purchased separately. These reduced prices, valid until September 24, mark a significant drop from the previous high of $254 for a daily Park Hopper pass.
Additionally, Disney is working to lower the overall cost of visiting the Florida resort by slashing rates for its budget hotel options. A stay at Disney’s All-Star Movies, Music, and Sports Resort could start as low as $100, depending on the booking date, representing discounts of up to 27% from standard rates.
The parks have also rolled out new dining packages this summer, offering reductions of 20% to 30% on food costs. Families can purchase all-day meal passes for $30 per child and $95 per adult, redeemable for various meals and snacks throughout the parks. Furthermore, Disney World is expanding its quick meal options, lowering kid’s meal prices, and introducing more flexible dining policies.
Experts attribute the rising costs of dining within the parks as a factor contributing to diminished customer satisfaction. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings have plummeted from 90% to 60% as Disney shifted from a la carte dining options to fixed-price meals at popular restaurants. While he commended Disney’s recent cost-cutting efforts, he warned that this trend may not genuinely reflect a dedication to affordability or guest experience.