Walt Disney World has recently been offering significant discounts on admission prices and hotel stays in response to growing customer dissatisfaction and a decrease in park attendance.
In May, the company introduced discounted three-day ticket packages allowing visitors to access Hollywood Studios, EPCOT, and Animal Kingdom for as low as $89 per day, though Magic Kingdom tickets remain sold separately. This marks a substantial reduction from the previous record high of $254 for a daily Park Hopper pass. These lower prices are available through September 24.
Additionally, Disney is working to make trips to its Orlando resort more affordable by reducing rates for its budget hotel options. A stay at Disney’s All-Star Movies, Music, and Sports Resort can start at $100 per night, depending on booking dates, representing discounts of up to 27% based on a Bloomberg analysis.
The parks have also rolled out new dining packages this summer, which can lower dining costs by 20% to 30%. These meal plans allow families to purchase all-day passes for $30 per child and $95 per adult, redeemable for various meals and snacks throughout the parks. In response to customer concerns, Disney is reportedly adding more quick-service meal options, affordable food for children, and flexible dining policies.
Experts in the Disney community attribute the decline in customer satisfaction to rising food prices within the parks. Len Testa, president of TouringPlans.com, noted a drop in customer satisfaction ratings from 90% to 60%, which coincided with Disney’s shift from a la carte dining to fixed-price meals at popular restaurants. While Testa recognized the effectiveness of Disney’s cost-cutting measures, he expressed concerns that these tactics might not genuinely indicate a commitment to lowering prices or enhancing guest experiences.