Walt Disney World has been responding to increasing customer dissatisfaction and a drop in park attendance by implementing discounts on admission prices and hotel stays in recent months.
In May, Disney introduced discounted three-day ticket packages that allow guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for as low as $89 per day. However, tickets to Magic Kingdom must be purchased separately. These reduced ticket prices, which are available until September 24, represent a significant decrease from the peak price of $254 for a daily Park Hopper pass.
In addition to lowering ticket prices, Disney is also making efforts to decrease the overall expenses for visitors by offering discounts on their budget hotel options. A stay at Disney’s All-Star Movies, Music, and Sports Resort can now cost as little as $100 per night, depending on the booking date, which reflects a reduction of up to 27% compared to standard rates.
This summer, the parks launched new dining packages that offer meal costs reduced by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, which can be used for various meals and snacks throughout the parks. Disney has also expanded quick meal options, introduced more affordable food selections for children, and implemented more flexible dining policies.
Industry experts have identified the rising costs of dining within the parks as a key factor in declining customer satisfaction. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings fell from 90% to 60% as Disney shifted from à la carte dining to fixed-price meals at many of their favored restaurants. While he commended Disney’s cost-cutting measures, he warned that these actions may not signify a genuine commitment to affordability or improving guest satisfaction.