Walt Disney World has been implementing significant discounts on admission fees and hotel stays in response to growing customer dissatisfaction and a drop in park attendance.
In May, Disney rolled out discounted three-day ticket packages, allowing visitors to explore Hollywood Studios, EPCOT, and Animal Kingdom for as low as $89 per day, although tickets for Magic Kingdom still require a separate purchase. This reduced price marks a considerable decrease from the previous high of $254 for a daily Park Hopper pass.
Additionally, the company is working to lower the overall expense of visiting the Florida resort by offering discounts on its budget hotel options. Prices at Disney’s All-Star Movies, Music, and Sports Resort can fall to as low as $100 per night, depending on booking times. These reductions can provide up to a 27% discount from standard rates.
This summer, Disney parks have also launched new dining packages that cut meal costs by 20% to 30%. Families can purchase all-day meal passes priced at $30 per child and $95 per adult, redeemable for various meals and snacks within the parks. Disney is also introducing more quick-service meal alternatives, more affordable children’s food options, and relaxed restaurant policies.
Experts attribute the rising cost of meals in the parks as a key contributor to the decline in customer satisfaction. Len Testa, president of TouringPlans.com, noted a drop in customer satisfaction ratings from 90% to 60% as the company shifted from a la carte dining to fixed price meals at many popular eateries.
While Testa commended Disney’s pricing strategies, he expressed concern that this move might not truly signify a dedication to improving affordability or guest experience. He remarked that Disney has historically prioritized revenue over maintaining a certain level of positive customer feedback.