Walt Disney World has been reducing admission and hotel prices in response to increasing customer dissatisfaction and lower park attendance over recent months.
In May, Disney introduced discounted three-day ticket packages, allowing guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for as little as $89 per day, while tickets to Magic Kingdom remain available for separate purchase. This pricing marks a significant reduction from the previous peak of $254 for a daily Park Hopper pass.
Additionally, Disney is working to lower overall trip expenses for visitors to the Florida resort by offering discounts on their most affordable hotel options. Staying at Disney’s All-Star Movies, Music, and Sports Resort can now start at approximately $100 per night, depending on booking dates, representing up to a 27% reduction from regular rates.
The parks have also launched new dining packages this summer that cut food costs by 20% to 30%. Families can now access all-day meal passes priced at $30 for children and $95 for adults, redeemable for various meals and snacks at the parks. More quick meal options, cheaper children’s food, and flexible dining policies have also been introduced to enhance the dining experience.
Experts attribute the rising food costs in the parks as a key contributor to the drop in customer satisfaction. Len Testa, president of TouringPlans.com, noted that satisfaction ratings fell from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at many popular restaurants.
While he commended Disney’s cost-saving measures, Testa cautioned that these changes may not signal a genuine commitment to affordability or customer satisfaction, highlighting that the company has historically been willing to trade off some customer satisfaction for increased revenue.