Walt Disney World has been reducing admission and hotel prices in response to rising customer dissatisfaction and decreasing attendance. Over the past few months, the park has introduced discounted ticket packages, offering three-day passes to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, though tickets for Magic Kingdom remain separate. This pricing is a significant drop from the previous peak of $254 for a daily Park Hopper pass.
The discounts will be available until September 24, and Disney is also lowering rates for its least expensive hotel accommodations, with some nights at Disney’s All-Star Movies, Music, and Sports Resort starting at $100, translating to discounts of up to 27% off regular prices. Additionally, new dining packages introduced this summer offer meals at reduced prices, cutting dining costs by 20% to 30%. Families can buy all-day meal passes for $30 per child and $95 per adult, usable at various locations in the parks.
Experts have pointed to the rising cost of eating within the parks as a contributing factor to declining customer satisfaction. Len Testa, president of TouringPlans.com, noted that ratings dropped from 90% to 60% as Disney shifted from à la carte dining to fixed-price meals at many popular restaurants. Although Testa commended Disney’s efforts to cut costs, he warned that this might not signal a genuine commitment to affordability or improving guest satisfaction, suggesting that Disney has historically been willing to trade off customer ratings for increased revenue.