Walt Disney World has recently implemented a series of admission and hotel stay discounts in response to growing customer dissatisfaction and a decline in park attendance.
Starting in May, Disney introduced discounted three-day ticket packages that provide access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, while admission to Magic Kingdom remains available for a separate purchase. These reduced ticket prices will be available until September 24, significantly lower than the previous high of $254 for a daily Park Hopper pass.
Furthermore, Disney is also aiming to make visits to the Florida resort more affordable by lowering the prices of its budget-friendly hotel options. For instance, a night’s stay at Disney’s All-Star Movies, Music, and Sports Resort can be as low as $100, representing discounts of up to 27% compared to regular rates, according to Bloomberg.
In addition to ticket and hotel discounts, Disney has launched new dining packages this summer, offering families meal passes at reduced prices. These all-day meal packages are priced at $30 for children and $95 for adults, allowing guests to redeem them for various meals and snacks throughout the parks. The parks are also introducing more affordable quick meal options and flexible dining policies to enhance guest experience.
Experts attribute the decline in customer satisfaction partially to the rising costs of dining within the parks. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings plummeted from 90% to 60% after Disney transitioned from a la carte dining to fixed-price meals at several popular restaurants. While Testa acknowledged the positive aspects of Disney’s cost-cutting measures, he warned that they may not necessarily indicate a genuine commitment to enhancing affordability or guest satisfaction, suggesting that Disney has historically prioritized revenue over positive guest experiences.