Walt Disney World has been implementing discounts on admission and hotel stays in response to growing customer dissatisfaction and dwindling park attendance. Over the past few months, the company has introduced reduced ticket prices, including a three-day package allowing visitors to experience Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, though Magic Kingdom tickets must be bought separately.
These new prices, valid until September 24, represent a significant drop from the peak price of $254 for a daily Park Hopper pass. Additionally, Disney has lowered the prices for its most affordable hotel options. Stays at Disney’s All-Star Movies, Music, and Sports Resort can start as low as $100, depending on the booking dates, amounting to discounts of up to 27% based on a Bloomberg analysis.
Moreover, revamped dining packages have been introduced this summer, providing savings of 20% to 30% on dining within the parks. Families can purchase all-day meal passes priced at $30 for children and $95 for adults, applicable to various meals and snacks throughout the park. The park is also said to be offering more quick meal choices, lower prices for kids’ meals, and more flexible dining policies.
Experts attribute the slump in customer satisfaction notably to the rising costs associated with dining at the parks. Len Testa, president of TouringPlans.com, highlighted that customer satisfaction ratings have fallen from 90% to 60% since Disney shifted many popular restaurants from a la carte pricing to fixed price meals. Although he acknowledged the benefits of Disney’s cost-cutting measures, he expressed concern that these changes might not genuinely indicate a long-term commitment to affordability or improving guest experience.