Walt Disney World has recently implemented significant discounts on admission prices and hotel accommodations in response to growing customer dissatisfaction and a drop in park attendance. Over the past few months, Disney has introduced lower ticket prices, beginning in May with three-day packages allowing access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although Magic Kingdom tickets must still be bought separately.
These discounted ticket prices, available until September 24, represent a notable decrease from the previously high price of $254 for a daily Park Hopper pass. In conjunction with these ticket discounts, Disney is also reducing costs for hotel stays, with prices for a night at Disney’s All-Star Movies, Music, and Sports Resort starting as low as $100, based on booking times. This reduction can offer customers discounts of up to 27% compared to regular rates.
Additionally, Disney has unveiled new dining packages this summer that aim to lower food expenses within the parks by 20% to 30%. Families can now purchase all-day meal passes for $30 per child and $95 per adult, valid for various meals and snacks throughout the parks. Alongside these offerings, Disney World is enhancing meal options, providing more affordable children’s food, and adopting more flexible dining policies.
Industry experts attribute some of the decline in customer satisfaction to the rising cost of dining within the parks. Len Testa, president of TouringPlans.com, indicated that customer satisfaction scores dropped from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at many popular restaurants. While Testa acknowledged the effectiveness of Disney’s cost-cutting measures, he expressed concern that these adjustments may not signal a genuine commitment to improving affordability or overall guest satisfaction, suggesting that Disney has historically prioritized revenue over positive customer feedback.