Walt Disney World has been implementing admission and hotel stay discounts amid growing customer dissatisfaction and a drop in park attendance.
Earlier this year, Disney started offering reduced three-day ticket packages, allowing guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, while tickets for Magic Kingdom are still sold separately. These lowered prices, effective until September 24, show a significant reduction from the peak $254 price for a daily Park Hopper pass.
Additionally, Disney is working to make trips to its Florida resort more affordable by slashing prices on its least expensive hotel options. Rates at Disney’s All-Star Movies, Music, and Sports Resort can be as low as $100 per night, depending on booking dates, reflecting discounts of up to 27% based on a Bloomberg analysis.
Furthermore, the parks have introduced new dining packages this summer, which offer meal passes at 20% to 30% off regular prices. Families can purchase all-day meal passes for $30 per child and $95 per adult, usable for select meals and snacks throughout the parks. More quick meal options, lower-priced children’s meals, and flexible restaurant policies have also been introduced as part of these changes.
Experts attribute the declining customer satisfaction to the rising costs of dining within the parks. Len Testa, president of TouringPlans.com, noted that customer approval ratings fell from 90% to 60% as Disney shifted from à la carte dining to fixed-price meals in many popular venues. While Testa has acknowledged Disney’s cost-cutting efforts, he warned that these measures might not indicate a genuine commitment to affordability or guest satisfaction. He remarked that Disney has historically been willing to trade off some guest approval for increased revenue.