Walt Disney World has been implementing significant admission and hotel stay discounts in response to growing customer dissatisfaction and a decrease in park attendance.
In May, the company introduced discounted three-day ticket packages priced at $89 per day, allowing access to Hollywood Studios, EPCOT, and Animal Kingdom. However, tickets for Magic Kingdom must still be purchased separately. This latest pricing strategy is notable as it represents a decline from the peak price of $254 for a daily Park Hopper pass, effective until September 24.
Additionally, Disney is lowering the total expense of visiting the resort by reducing rates for its most affordable hotel accommodations. A night at Disney’s All-Star Movies, Music, and Sports Resort can start at as low as $100, depending on booking specifics. This adjustment could result in discounts of up to 27% from standard rates.
The parks have also launched new dining packages this summer, aiming to make dining more affordable with reductions of 20% to 30% on costs. Families can now purchase all-day meal passes for $30 per child and $95 per adult, usable at select dining locations within the parks. Reports suggest Disney is also expanding quick meal options and offering less expensive food for children.
Industry experts highlight the rising costs of dining as a key issue affecting customer satisfaction. Len Testa, president of TouringPlans.com, noted that satisfaction ratings have dropped from 90% to 60% as Disney transitioned from a la carte dining options to fixed-price meals at many popular restaurants.
While Testa commended Disney’s initiatives to reduce costs, he warned that these measures may not indicate a genuine intent to enhance affordability or customer satisfaction. He pointed out that the company has historically balanced positive customer feedback against revenue generation.