Walt Disney World has recently been offering discounts on admission and hotel stays as a response to growing customer dissatisfaction and decreasing park attendance.
In May, the company introduced discounted three-day ticket packages, allowing guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, while tickets to Magic Kingdom remain priced separately. This price reduction marks a significant drop from the previous high of $254 for a daily Park Hopper pass. The lower ticket prices will be available until September 24.
In addition to ticket discounts, Disney is also working to lower the overall cost of trips to the resort by reducing prices for its budget-friendly hotel options. Stays at Disney’s All-Star Movies, Music, and Sports Resort can be as low as $100 per night, depending on the booking period, reflecting discounts of up to 27% from regular rates.
The parks are also launching new dining packages this summer that offer discounts on food costs by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, redeemable for various meals and snacks throughout the parks. Additionally, there are more quick meal options and affordable food for children, along with flexible dining policies.
Experts attribute rising food costs inside the parks to a decline in customer satisfaction. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings have dropped from 90% to 60% as Disney shifted from a la carte dining to fixed-price meal options at many popular restaurants. While Testa commends Disney’s cost-cutting measures, he warns that they might not signify a genuine commitment to affordability or enhancing guest satisfaction, as Disney has historically prioritized revenue over positive ratings.