Walt Disney World has been strategically lowering admission and hotel prices amid growing customer dissatisfaction and a decline in park attendance. Over the past few months, the resort has introduced various discounts to attract visitors.
In May, Disney initiated a promotion offering three-day ticket packages for $89 per day, enabling guests to visit Hollywood Studios, EPCOT, and Animal Kingdom. However, tickets for Magic Kingdom remain sold separately. This pricing marks a significant reduction from the peak price of $254 for a daily Park Hopper pass. The discounted rates are available until September 24.
Alongside ticket discounts, Disney is also making efforts to lower overall trip costs by reducing prices on its budget accommodations. Stays at Disney’s All-Star Movies, Music, and Sports Resort can start at as low as $100 per night, depending on the booking period, which represents discounts of up to 27% based on a Bloomberg analysis.
New dining packages have also been introduced this summer, which aim to cut dining costs by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, redeemable for select meals and snacks throughout the parks. Additionally, Disney World is offering more quick meal options, lower-priced children’s food, and flexible restaurant policies.
Experts highlight the rising costs of in-park dining as a contributing factor to the drop in customer satisfaction. Len Testa, president of TouringPlans.com, noted that satisfaction ratings fell from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at many of its popular restaurants. While he praised Disney’s efforts to cut costs, he cautioned that these changes might not genuinely reflect a commitment to affordability or guest satisfaction.