Walt Disney World has been reducing admission and hotel costs in response to growing customer dissatisfaction and falling park attendance over the last few months.
In May, the company introduced discounted three-day ticket packages enabling visitors to access Hollywood Studios, EPCOT, and Animal Kingdom for $89 each day, although tickets for Magic Kingdom remain sold separately. These lower ticket prices, valid until September 24, show a significant drop from the previous peak price of $254 for a daily Park Hopper pass.
Additionally, Disney is working to lower the overall cost for guests by slashing prices at its budget hotels. Rates for a night at Disney’s All-Star Movies, Music, and Sports Resort can start at as low as $100, depending on booking dates, reflecting discounts of up to 27% based on a Bloomberg analysis.
This summer, the parks also rolled out new dining packages that help reduce food expenses by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, usable for various meals and snacks across the parks. Disney World is reportedly providing more quick meal options, affordable food for children, and flexible dining policies.
Experts attribute rising food prices within the parks as a key factor in the drop of customer satisfaction. Len Testa, president of TouringPlans.com, indicated that customer satisfaction has plummeted from 90% to 60%, coinciding with Disney’s transition from a la carte dining to fixed-price meals at many popular restaurants.
Although Testa commended Disney’s efforts to cut costs, he warned that these moves may not demonstrate a genuine commitment to enhancing affordability or customer satisfaction. He noted, “Disney has long been willing to sacrifice a certain number of positive ratings for a certain amount of revenue.”