Walt Disney World has been reducing admission and hotel prices in response to growing customer dissatisfaction and a drop in park attendance. Over recent months, the resort began offering discounted three-day ticket packages, allowing visitors to explore Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, with the Magic Kingdom ticket purchased separately.
These reduced ticket prices, available until September 24, represent a significant drop from the previous high of $254 for a daily Park Hopper pass. Additionally, Disney is working to lower the overall cost of visits by offering discounts on its budget hotel options. For example, a night at Disney’s All-Star Movies, Music, and Sports Resort can be as low as $100, depending on the booking timeline. These reductions can amount to a 27% discount from standard rates.
This summer, the parks also launched new dining packages that decrease meal costs by 20% to 30%. Families can buy all-day meal passes priced at $30 for children and $95 for adults, which can be used for various meals and snacks throughout the parks. There are also more quick meal options, lower-priced food for kids, and flexible dining policies.
Experts highlight the rising costs of food inside the parks as a significant factor leading to decreased customer satisfaction. Len Testa, president of TouringPlans.com, noted a decline in customer satisfaction ratings from 90% to 60% as Disney transitioned from a la carte dining to fixed-price meals at several popular restaurants.
While Testa acknowledged the positive aspects of Disney’s cost-cutting efforts, he warned that these measures may not truly indicate a commitment to affordability or guest satisfaction, suggesting that the company has historically prioritized revenue over maintaining high satisfaction ratings.