Walt Disney World has been implementing ticket and hotel discounts in response to growing customer dissatisfaction and a drop in park attendance over recent months.
Beginning in May, the theme park started offering discounted three-day ticket packages, allowing guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day. However, tickets for Magic Kingdom must still be purchased separately. These new ticket prices significantly reduce costs compared to the previous high of $254 for a daily Park Hopper pass.
Additionally, to further lower the overall expenses of a trip to its Florida resort, Disney is slashing prices on its budget hotel options. A night at Disney’s All-Star Movies, Music, and Sports Resort can be as low as $100, depending on booking dates, representing discounts of up to 27% from regular rates.
This summer, the parks have also rolled out new dining packages that cut food costs by 20% to 30%. Families can buy all-day meal passes for $30 per child and $95 per adult, which can be used for various meals and snacks throughout the area. Furthermore, Disney is offering more quick meal options and affordable food choices for children, along with more flexible dining policies.
Experts in the Disney industry attribute the decline in customer satisfaction partly to the rising costs of dining within the parks. Len Testa, the president of TouringPlans.com, noted a drop in customer satisfaction ratings from 90% to 60% after Disney transitioned from a la carte dining to fixed-price meals at popular restaurants. While he commended Disney for its cost-reduction measures, he cautioned that these efforts might not genuinely reflect a long-term commitment to affordability or guest satisfaction, explaining that Disney has historically prioritized revenue over maintaining positive customer ratings.