In response to increasing customer dissatisfaction and a drop in park attendance, Walt Disney World has been quietly lowering admission and hotel prices over recent months.
Beginning in May, Disney introduced discounted three-day ticket packages, allowing visitors to enjoy Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, while tickets for Magic Kingdom must still be purchased separately.
These reduced ticket prices, valid until September 24, represent a significant decrease from the peak price of $254 for a daily Park Hopper pass.
Additionally, Disney is working to lower the overall cost of trips to its Florida resort by offering discounts on its most affordable hotel accommodations. A night at Disney’s All-Star Movies, Music, and Sports Resort can start at just $100, depending on booking dates. These discounts can reach up to 27% off regular rates, as reported by Bloomberg.
This summer, the parks have also rolled out new dining packages that cut food costs by 20% to 30%. The dining plan allows families to purchase all-day meal passes for $30 per child and $95 per adult, redeemable for a variety of meals and snacks throughout the parks. Disney World is reportedly introducing more quick meal options, cheaper food for kids, and more flexible restaurant policies.
Experts attribute the rising cost of in-park dining as a significant factor contributing to declining customer satisfaction. Len Testa, president of TouringPlans.com, noted that satisfaction ratings dropped from 90% to 60% around the time Disney transitioned from a la carte dining to fixed-price meals at many popular restaurants.
While Testa commended Disney’s cost-cutting measures, he warned that these changes may not indicate a genuine commitment to affordability or guest satisfaction, suggesting that the company has historically prioritized revenue over positive customer feedback.