Walt Disney World has been quietly reducing admission and hotel rates amid increasing customer dissatisfaction and a drop in park attendance over recent months.
In May, the company introduced discounted three-day ticket packages allowing access to Hollywood Studios, EPCOT, and Animal Kingdom for just $89 per day, although Magic Kingdom tickets must be purchased separately. The new prices represent a significant decrease from the previous high of $254 for a daily Park Hopper pass, with discounts available until September 24.
To further mitigate travel costs to the Florida resort, Disney has also slashed prices on its most affordable hotel options. Accommodations at Disney’s All-Star Movies, Music, and Sports Resort can be booked for as little as $100 per night, marking possible discounts of up to 27% based on normal rates.
Additionally, the parks have launched new dining packages that offer 20% to 30% off dining expenses. These packages enable families to purchase all-day meal passes at $30 for children and $95 for adults, valid for various meals and snacks within the parks. Disney World is reportedly enhancing quick meal options, offering lower-priced children’s meals, and providing more flexible dining policies.
Experts attribute the drop in customer satisfaction partly to soaring food prices within the parks. Len Testa, president of TouringPlans.com, noted that satisfaction ratings have plummeted from 90% to 60% as Disney shifted from a la carte dining options to fixed-price meals at many popular restaurants.
While Testa applauded Disney’s efforts to cut costs, he cautioned that these moves may not genuinely reflect a commitment to guest satisfaction or affordability. “Disney has long been willing to sacrifice a certain number of positive ratings for a certain amount of revenue,” he stated.