Walt Disney World has been quietly slashing prices on admission and hotel stays in response to increasing customer dissatisfaction and a drop in park attendance. Over recent months, the resort has introduced discounted three-day ticket packages, allowing guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although admission to Magic Kingdom remains a separate purchase.
These ticket price reductions, which will be available until September 24, represent a significant reduction from the peak price of $254 for a daily Park Hopper pass. Additionally, Disney is aiming to lower the overall cost of vacations at the Florida resort by reducing the price of its basic hotel accommodations. For instance, a stay at Disney’s All-Star Movies, Music, and Sports Resort may cost as little as $100 nightly, depending on the booking date, which equates to discounts of up to 27% from standard rates.
This summer, the parks have also rolled out new dining packages that cut meal costs by 20% to 30%. Families can opt for all-day meal passes priced at $30 per child and $95 per adult, redeemable for a variety of meals and snacks throughout the parks. In addition, Disney World is reportedly enhancing its quick meal options and offering more affordable food choices for children, alongside flexible restaurant policies.
Experts attribute the decline in customer satisfaction, which has dropped from 90% to 60% according to Len Testa, president of TouringPlans.com, to the rising costs of food inside the parks. Testa noted that this dissatisfaction coincided with Disney’s shift from a la carte dining to fixed-price meals at many favorite restaurants. While he acknowledged the benefits of Disney’s cost-cutting measures, he cautioned that these changes may not genuinely indicate a commitment to affordability or improving guest experiences, as the company has historically prioritized revenue over customer satisfaction.