Walt Disney World has been gradually reducing the prices of admission and hotel accommodations amid increasing customer dissatisfaction and a drop in park attendance over recent months.
In May, Disney introduced discounted three-day ticket packages, allowing customers to visit Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, while tickets for Magic Kingdom still need to be purchased separately. These lower prices, available until September 24, represent a notable decline from the peak price of $254 for a Park Hopper pass.
To further alleviate expenses for visitors to the resort in Florida, Disney has also lowered the prices for its most affordable hotel options. A night at Disney’s All-Star Movies, Music, and Sports Resort can cost as little as $100, depending on the booking period, reflecting discounts of up to 27% compared to regular rates.
Additionally, the parks have rolled out new dining packages this summer, offering savings of 20% to 30% on food expenses. Families can purchase all-day meal passes for $30 for children and $95 for adults, which are valid for a selection of meals and snacks throughout the parks. Disney World is also expanding quick meal options, providing cheaper food for kids, and implementing more flexible dining policies.
Experts suggest that rising food costs within the parks are contributing to the decline in customer satisfaction. Len Testa, president of TouringPlans.com, noted that satisfaction ratings dropped from 90% to 60% as Disney transitioned from individual meal pricing to fixed price options at several popular restaurants.
Testa acknowledged Disney’s efforts to cut costs but warned that this might not signal a genuine commitment to making the experience more affordable or improving guest satisfaction. He stated, “Disney has long been willing to sacrifice a certain number of positive ratings for a certain amount of revenue.”