Walt Disney World has been quietly reducing admission and hotel prices in response to growing customer dissatisfaction and declining park attendance. In May, the company introduced discounted three-day ticket packages for $89 per day, allowing visits to Hollywood Studios, EPCOT, and Animal Kingdom, while separate purchases are still required for Magic Kingdom access. This pricing is a significant drop from the previous peak of $254 for a daily Park Hopper pass.
In addition to ticket discounts lasting until September 24, Disney is also lowering hotel rates. Guests can find accommodations at Disney’s All-Star Movies, Music, and Sports Resort for as low as $100 per night, resulting in discounts of up to 27% based on typical rates.
Moreover, the parks have rolled out new dining packages this summer that enable customers to save between 20% and 30% on meals. Families can purchase all-day meal passes for $30 for children and $95 for adults, which can be used for various meals and snacks within the parks. Disney World is also expanding quick meal options, offering cheaper children’s food, and introducing more flexible restaurant policies.
Experts attribute the decline in customer satisfaction, which dropped from 90% to 60%, to the rising costs of dining within the parks, especially as Disney shifted from a la carte to fixed-price meals at many popular restaurants. Len Testa, president of TouringPlans.com, while acknowledging the effectiveness of Disney’s cost-cutting strategies, warned that this might not indicate a genuine commitment to affordability or enhanced guest experiences.