In response to increasing customer dissatisfaction and a decline in park attendance, Walt Disney World has been quietly reducing admission and hotel prices over the past few months.
Starting in May, Disney introduced discounted three-day ticket packages allowing visitors to enjoy Hollywood Studios, EPCOT, and Animal Kingdom for as low as $89 per day. However, tickets for Magic Kingdom must still be purchased separately.
These lower prices, valid until September 24, mark a significant drop from the peak of $254 for a daily Park Hopper pass.
Additionally, to make trips to the Florida resort more affordable, Disney is offering discounts on its budget hotel options. A night at Disney’s All-Star Movies, Music, and Sports Resort can start at around $100, depending on booking dates. These reductions can be as much as 27% off regular rates, according to a Bloomberg analysis.
This summer, Disney parks have also launched new dining packages, offering discounts of 20% to 30% on meals. Families can buy all-day meal passes for $30 per child and $95 per adult, redeemable for various meals and snacks throughout the parks. Reports indicate that Disney World is providing more quick meal choices and lower-priced food for kids, along with more flexible dining policies.
Experts point to the rising cost of dining within the parks as a key factor in the decrease in customer satisfaction. Len Testa, president of TouringPlans.com, stated that customer satisfaction ratings have dropped from 90% to 60% as Disney transitioned from à la carte dining to fixed-price meals at many popular restaurants.
While Testa acknowledged the benefits of Disney’s cost-cutting measures, he warned that these changes might not genuinely reflect a commitment to affordability or guest satisfaction, noting that Disney has historically prioritized revenue over maintaining high customer ratings.