Walt Disney World has been implementing price reductions for admission and hotel stays amid growing customer dissatisfaction and a decrease in park attendance.
Starting in May, the resort offered discounted three-day ticket packages, allowing entry to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, with separate purchases required for Magic Kingdom tickets. These reduced prices, available until September 24, mark a significant drop from the previous high of $254 for a daily Park Hopper pass.
Disney is also lowering the overall cost of vacations by offering discounts on its most affordable hotel options. Guests can book a night at Disney’s All-Star Movies, Music, and Sports Resort for as little as $100, depending on the timing of their reservations. This represents potential discounts of up to 27% based on typical rates, as analyzed by Bloomberg.
Additionally, the parks have introduced new dining packages aimed at reducing meal costs by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, redeemable at various dining spots throughout the parks. Disney World is also providing more quick meal options, lower prices for children’s food, and streamlined restaurant policies.
Experts note that the rising food costs within the parks have contributed to declining customer satisfaction. Len Testa, president of TouringPlans.com, reported a drop in customer satisfaction ratings from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at popular restaurants.
While Testa commended Disney’s cost-cutting measures, he warned that these actions might not indicate a genuine commitment to enhancing affordability or improving guest experiences, suggesting that the company has traditionally balanced positive customer ratings with revenue goals.