Walt Disney World has been implementing discounts on admission and hotel rates in response to growing customer dissatisfaction and a drop in park attendance over the last few months.
In May, Disney introduced three-day ticket packages that allow visitors to experience Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although tickets for the Magic Kingdom still need to be purchased separately. This reduction marks a significant drop from the peak price of $254 for a daily Park Hopper pass.
Additionally, Disney is aiming to lower the overall cost of visiting the Florida resort by offering discounts on its budget hotel accommodations. Guests can find rates at Disney’s All-Star Movies, Music, and Sports Resort starting as low as $100, depending on booking dates. According to a Bloomberg analysis, these price reductions can reach up to 27% off regular rates.
This summer, new dining packages have also been launched that can cut food expenses by 20% to 30%. Families can now opt for all-day meal passes priced at $30 per child and $95 per adult, redeemable for select meals and snacks throughout the parks. Disney World is reportedly enhancing dining options with quicker meal services, kid-friendly food options, and more flexible restaurant policies.
Experts highlight the rising costs of in-park dining as a key reason for declining customer satisfaction. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings have plummeted from 90% to 60% as Disney transitioned from a la carte dining to fixed-price meals at popular restaurants.
While Testa commended Disney’s efforts to cut costs, he warned that such measures may not signify a genuine dedication to customer affordability or satisfaction. He remarked that Disney has historically been willing to compromise on customer ratings in favor of revenue generation.