Walt Disney World has been quietly reducing admission and hotel prices in response to growing customer dissatisfaction and decreasing park attendance. Over the past several months, the resort has introduced discounted ticket packages, allowing visitors to enjoy three days at Hollywood Studios, EPCOT, and Animal Kingdom for just $89 per day. However, tickets for Magic Kingdom are sold separately.
These new ticket prices, available until September 24, mark a significant drop from the previous high of $254 for a daily Park Hopper pass. In addition to ticket discounts, Disney is making efforts to lower the overall cost of visiting the Florida resort by offering reduced rates on its most economical hotel options. A night at Disney’s All-Star Movies, Music, and Sports Resort may be priced as low as $100, reflecting discounts of up to 27% compared to standard rates.
This summer, the parks also launched new dining packages aimed at reducing food costs by 20% to 30%. Families can purchase all-day meal passes at $30 for children and $95 for adults, redeemable for various meals and snacks throughout the parks. Furthermore, Disney World is expanding quick meal options and introducing more affordable children’s food, alongside flexible restaurant policies.
Disney experts have pointed to rising food prices as one of the key contributors to declining customer satisfaction. According to Len Testa, president of TouringPlans.com, customer satisfaction ratings have fallen from 90% to 60% as Disney shifted from a la carte dining options to fixed-price meals at many popular restaurants.
While Testa acknowledged the benefits of Disney’s cost-cutting measures, he expressed concern that such changes might not symbolize a genuine commitment to affordability or enhancing guest satisfaction. He noted that Disney has historically prioritized its revenue over maintaining high customer rating scores.