Walt Disney World has been quietly discounting admission and hotel prices amid growing customer dissatisfaction and a drop in park attendance over recent months.
In May, Disney introduced discounted three-day ticket packages for $89 per day, allowing access to Hollywood Studios, EPCOT, and Animal Kingdom, although Magic Kingdom tickets still need to be acquired separately. These lower prices are available until September 24 and mark a significant reduction from the previous peak of $254 for a daily Park Hopper pass.
Additionally, Disney is working to lower the overall cost for visitors by offering reduced rates on its most affordable hotel accommodations. A night at Disney’s All-Star Movies, Music, and Sports Resort can be as low as $100, depending on the booking date, reflecting discounts of up to 27% from regular prices, according to a Bloomberg analysis.
This summer, the parks have also rolled out new dining packages, which aim to cut dining costs by 20% to 30%. The plan includes all-day meal passes priced at $30 for children and $95 for adults, valid for meals and snacks across the parks. Disney World is also reportedly providing more quick-service meal choices, affordable kids’ options, and greater flexibility with restaurant policies.
Experts point to rising food costs inside the parks as a key factor driving down customer satisfaction. Len Testa, president of TouringPlans.com, stated that satisfaction ratings have plummeted from 90% to 60% as Disney transitioned from a la carte dining to fixed-price meals at many popular restaurants.
While Testa commended Disney’s efforts to cut costs, he cautioned that these measures may not genuinely indicate a commitment to affordability or improved guest experiences. He noted, “Disney has long been willing to sacrifice a certain number of positive ratings for a certain amount of revenue.”