Walt Disney World has been quietly reducing admission and hotel prices in response to customer dissatisfaction and decreased park attendance over recent months.
In May, the resort introduced discounted three-day ticket packages allowing guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for just $89 per day. However, tickets for the Magic Kingdom remain sold separately. This price reduction marks a significant decrease from the peak of $254 for a daily Park Hopper pass.
Additionally, Disney is working to lower the overall expenses for visitors by reducing rates for its budget accommodations. A night at Disney’s All-Star Movies, Music, and Sports Resort can be booked for as little as $100, depending on the booking date, representing discounts of up to 27% compared to typical rates.
This summer, the parks have also launched new dining packages, cutting food costs by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, which are valid for various meals and snacks throughout the parks. Moreover, Disney World is offering more quick meal options, lower-priced kids’ meals, and more flexible dining policies.
Experts attribute the rise in dining expenses as a factor in declining customer satisfaction. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings dropped from 90% to 60% parallel to Disney’s shift from individually priced dining to fixed-price meals at many popular restaurants.
While Testa commended Disney’s efforts to cut costs, he warned that such measures may not signify a genuine commitment to affordability or customer satisfaction. He stated, “Disney has long been willing to sacrifice a certain number of positive ratings for a certain amount of revenue.”