Walt Disney World has been quietly reducing admission and hotel prices in response to growing customer dissatisfaction and a drop in park attendance. Over the past few months, the popular resort has introduced discounted three-day ticket packages, which allow guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for as low as $89 per day, although tickets to Magic Kingdom must be bought separately.
These reduced prices, available until September 24, represent a significant decrease from the peak price of $254 for a daily Park Hopper pass. Alongside ticket discounts, Disney is also lowering the cost of its budget hotel options. Stays at Disney’s All-Star Movies, Music, and Sports Resort could be as low as $100 per night, marking a potential 27% discount compared to standard rates.
Additionally, the parks have launched new dining packages this summer, cutting the cost of meals at Disney by 20% to 30%. Families can purchase meal passes for $30 per child and $95 per adult, which can be used for certain meals and snacks across the parks. Disney World is also reported to be providing more quick meal options, more affordable children’s food, and flexible dining policies.
Industry experts point to increased dining expenses as a key factor in lower customer satisfaction. Len Testa, president of TouringPlans.com, indicated that customer satisfaction ratings plunged from 90% to 60% as Disney shifted from à la carte dining to fixed-price meals at many popular venues. While Testa acknowledged the positive impact of Disney’s cost-cutting measures, he warned that these actions might not signal a genuine commitment to guest satisfaction or affordability, noting the company’s history of prioritizing revenue over positive feedback.