Amid growing customer dissatisfaction and a drop in park attendance, Walt Disney World has been quietly reducing the prices of admission and hotel stays in recent months.
In May, Disney introduced discounted three-day ticket packages, allowing guests to experience Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, while tickets to the Magic Kingdom are still sold separately. These lower ticket prices, valid until September 24, represent a significant reduction from the previous high of $254 for a daily Park Hopper pass.
Additionally, Disney is working to lower the overall cost of visiting its Florida resort by cutting prices on its most affordable hotel options. A night at Disney’s All-Star Movies, Music, and Sports Resort could start at as low as $100, depending on the booking date, reflecting discounts of up to 27% from regular rates.
This summer, the parks have also launched new dining packages, allowing visitors to save 20% to 30% on their meals. Families can buy all-day meal passes for $30 per child and $95 per adult, which can be used for select meals and snacks throughout the parks. Furthermore, the resort is reportedly offering more quick-service meal options, cheaper food for children, and more flexible dining policies.
Experts in the Disney community highlight the increasing costs of dining within the parks as a contributing factor to the decline in customer satisfaction. Len Testa, the president of TouringPlans.com, noted that customer satisfaction ratings plummeted from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at many of its popular restaurants.
While Testa commended Disney’s cost-cutting measures, he warned that these changes might not reflect a real commitment to affordability or enhancing guest satisfaction, suggesting that Disney has historically prioritized revenue over customer experience.