Walt Disney World has been quietly lowering admission prices and hotel rates in response to growing customer dissatisfaction and a drop in park attendance.
Beginning in May, Disney introduced discounted three-day ticket packages, allowing access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day. However, tickets for the Magic Kingdom still require separate purchase. These reduced ticket prices, effective until September 24, mark a significant decrease from the previous high of $254 for a daily Park Hopper pass.
Additionally, Disney is aiming to make trips to the Florida resort more affordable by cutting prices for its budget hotel options. Stays at Disney’s All-Star Movies, Music, and Sports Resort can start at around $100 per night, depending on the booking date, reflecting discounts of up to 27% off regular rates, as reported by Bloomberg.
This summer, the parks also rolled out new dining packages that offer meals at reduced costs, with savings ranging between 20% and 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, valid for various meals and snacks throughout the parks. Disney has reportedly expanded quick meal choices, introduced cheaper options for kids, and relaxed restaurant policies to improve guest experiences.
Experts point to rising food prices within the parks as a significant factor behind the decline in customer satisfaction. Len Testa, president of TouringPlans.com, indicated that guest satisfaction ratings fell from 90% to 60% as Disney moved from a la carte dining options to fixed pricing at some of its most popular restaurants.
While Testa acknowledged the potential benefits of Disney’s cost-cutting measures, he cautioned that these moves might not genuinely reflect a dedication to affordability or improving guest experiences. According to him, Disney has historically prioritized revenue over maintaining high satisfaction ratings.