Walt Disney World has been quietly lowering admission and hotel prices in response to increasing customer dissatisfaction and a drop in park attendance over recent months.
In May, the company introduced discounted three-day ticket packages, allowing visits to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although tickets for Magic Kingdom are sold separately. This pricing marks a significant reduction from the previous peak of $254 for a daily Park Hopper pass.
Additionally, Disney is working to cut overall travel expenses to the Florida resort by offering discounts on its budget hotel options. Guests can secure a night at Disney’s All-Star Movies, Music, and Sports Resort for as low as $100, depending on the booking period, translating to discounts of up to 27% compared to regular rates.
This summer, the parks have also rolled out new dining packages that offer 20% to 30% savings on meals. Families can purchase all-day meal passes for $30 per child and $95 per adult, redeemable for various meals and snacks throughout the parks. Moreover, Disney World has expanded quick meal options, introduced more affordable kid-friendly food, and revised dining policies for greater flexibility.
Experts attribute the rise in dissatisfaction partly to the higher dining costs within the parks. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings have dropped from 90% to 60% as Disney transitioned from a la carte dining to fixed-price meals at popular restaurants.
While Testa acknowledged the positive impact of Disney’s cost-cutting measures, he expressed concern that this may not signify a genuine commitment to affordability or improved guest experiences. He remarked that Disney has historically been willing to compromise customer satisfaction for increased revenue.