Walt Disney World has been reducing admission and hotel prices in response to increasing customer dissatisfaction and a drop in park attendance. Over the past few months, the theme park has introduced discounted three-day ticket packages, allowing visitors to explore Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day. However, tickets for Magic Kingdom must still be purchased separately.
These reduced ticket prices, valid until September 24, show a significant decrease from the previous high of $254 for a daily Park Hopper pass. In an effort to make overall visits more affordable, Disney is also cutting prices on its budget accommodations. A night at Disney’s All-Star Movies, Music, and Sports Resort can be as low as $100, reflecting discounts of up to 27% based on normal rates.
Additionally, new dining packages have been introduced this summer that offer discounts of 20% to 30% on food. Families can purchase all-day meal passes for $30 per child and $95 per adult, usable for various meals and snacks throughout the parks. Disney World is reportedly adding more quick-service options and cheaper food for kids, along with more flexible dining policies.
Experts point to the rising costs of dining inside the parks as a key factor in the decline of customer satisfaction. Len Testa, president of TouringPlans.com, noted a significant drop in customer satisfaction ratings from 90% to 60% as Disney transitioned from a la carte dining to fixed price meals at many popular restaurants. While Testa commended Disney’s cost-cutting measures, he warned that these changes may not indicate a genuine commitment to enhancing affordability or customer satisfaction.