Amid growing customer dissatisfaction and a decline in park attendance, Walt Disney World has been discreetly lowering admission and hotel prices in recent months.
Starting in May, Disney began offering discounted three-day ticket packages, allowing access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, with separate purchases required for Magic Kingdom tickets. This price reduction lasts until September 24 and represents a significant drop from the peak price of $254 for a daily Park Hopper pass.
Additionally, Disney is working to decrease the overall cost of trips to the Florida resort by reducing the prices of its budget hotel accommodations. A stay at Disney’s All-Star Movies, Music, and Sports Resort can start as low as $100, depending on booking dates, marking discounts of up to 27% compared to regular rates.
This summer, the parks have also introduced new dining packages that cut food costs by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, applicable to selected meals and snacks throughout the parks. Moreover, Disney World is reportedly providing more quick meal options, lower-priced children’s food, and more flexible dining policies.
Factors contributing to the decline in customer satisfaction include rising food prices inside the parks. Len Testa, president of TouringPlans.com, noted a drop in customer satisfaction ratings from 90% to 60% as Disney transitioned from a la carte dining to fixed-priced meals at many popular restaurants.
While Testa commended Disney’s efforts to cut costs, he warned that this trend may not genuinely indicate a commitment to affordability or improved guest satisfaction, suggesting that the company has often prioritized revenue over customer ratings.