Walt Disney World has been reducing admission and hotel prices in response to growing customer dissatisfaction and a drop in park attendance over recent months.
In May, the company began offering discounted three-day ticket packages, enabling guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for as low as $89 per day, while tickets for Magic Kingdom are sold separately.
These reduced ticket prices, valid until September 24, represent a significant reduction from the previously record-high daily Park Hopper pass price of $254.
Additionally, Disney is lowering the costs associated with accommodations at its budget-friendly hotels. For instance, a night at Disney’s All-Star Movies, Music, and Sports Resort can start at $100, depending on booking dates. These reductions can be as much as 27% off standard rates, according to Bloomberg.
The parks have also launched new dining packages this summer, offering 20% to 30% off dining costs. Families can buy all-day meal passes priced at $30 per child and $95 per adult, redeemable for selected meals and snacks throughout the parks. Disney World is reportedly providing more quick meal options, cheaper kids’ food, and more adaptable restaurant policies.
Experts highlight that the rising cost of dining within the parks has contributed to declining customer satisfaction. Len Testa, president of TouringPlans.com, shared that customer satisfaction ratings fell from 90% to 60% as Disney shifted from à la carte dining to fixed-price meals at many popular restaurants.
While Testa acknowledged the positive impact of Disney’s cost-cutting measures, he cautioned that these moves might not truly signal a long-term commitment to affordability or improving guest experiences. He noted that Disney has historically been willing to trade off positive guest ratings for revenue.