Walt Disney World has been reducing admission and hotel prices in response to growing customer dissatisfaction and a drop in park attendance over recent months.
In May, the company introduced discounted three-day ticket packages that allow guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for just $89 per day, though tickets to the Magic Kingdom must still be purchased separately. These new ticket prices are a significant reduction from the previous high of $254 for a daily Park Hopper pass, and the discounts will be available until September 24.
Additionally, Disney is lowering the cost of its budget hotel accommodations, with rates at Disney’s All-Star Movies, Music, and Sports Resort starting as low as $100 per night, depending on booking timing. This represents discounts of up to 27% off the regular rates.
The parks have also rolled out new dining packages this summer, which offer meals at a 20% to 30% discount. Families can buy all-day meal passes for $30 per child and $95 per adult to use at various dining locations throughout the parks. Moreover, Disney World is expanding quick meal options, providing more affordable choices for children, and implementing flexible restaurant policies.
Experts point to the rising cost of in-park dining as a major contributor to declining customer satisfaction. Len Testa, president of TouringPlans.com, noted that satisfaction ratings dropped from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at popular restaurants. While he has commended Disney’s efforts to cut costs, he cautioned that these changes may not necessarily indicate a genuine commitment to affordability or improving guest experiences.