Walt Disney World has been reducing admission and hotel prices amid rising customer dissatisfaction and a drop in park attendance. Over the past few months, the company has implemented discounts for visitors.
In May, Disney introduced promotional three-day ticket packages that offer access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day. However, tickets for Magic Kingdom remain priced separately. These lower prices, valid until September 24, show a significant decrease from the previous high of $254 for a daily Park Hopper pass.
Additionally, Disney is trying to lower overall trip costs by offering discounted rates on its most affordable hotel options. For instance, a night at Disney’s All-Star Movies, Music, and Sports Resort can be as low as $100, depending on booking dates, marking discounts of up to 27% according to Bloomberg.
This summer, the parks have also rolled out new dining packages that reduce dining expenses by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, usable for various meals and snacks on-site. Disney World is reportedly adding more quick meal options, kid-friendly food, and flexible dining policies in response to the heightened costs associated with in-park dining, which has contributed to declining customer satisfaction.
Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings have fallen from 90% to 60% as Disney shifted from an a la carte dining model to fixed prices at popular restaurants. While he commended Disney’s efforts to trim costs, he warned that these measures might not indicate a genuine commitment to improving affordability or customer satisfaction. Testa emphasized that Disney has historically prioritized revenue over maintaining high customer ratings.