Walt Disney World has been making discreet adjustments to its pricing as it faces increasing customer dissatisfaction and decreased park attendance. Over the past few months, the company has been reducing the prices of admission and hotel stays.
Beginning in May, Disney started offering three-day ticket packages for $89 per day, allowing guests to visit Hollywood Studios, EPCOT, and Animal Kingdom, while tickets for Magic Kingdom must be purchased separately. These discounted ticket prices will be available until September 24 and mark a significant drop from the previous highest cost of $254 for a daily Park Hopper pass.
In addition to lowering ticket prices, Disney is also aiming to make trips to the Florida resort more affordable by slashing rates for its budget hotel accommodations. A night at Disney’s All-Star Movies, Music, and Sports Resort may start at as low as $100, with discounts of up to 27% off regular prices, according to a Bloomberg analysis.
Moreover, the parks have introduced new dining packages this summer that offer discounts of 20% to 30% on food costs. Families can purchase all-day meal passes for $30 per child and $95 per adult, redeemable for select meals and snacks throughout the parks. Disney World is also enhancing meal options by providing quicker meal choices, more affordable children’s food, and relaxed dining policies.
Experts believe that the rising costs associated with dining inside the parks have contributed to a decline in customer satisfaction. Len Testa, president of TouringPlans.com, noted that satisfaction ratings fell from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at many popular restaurants. While Testa appreciates Disney’s efforts to reduce costs, he warns that these changes may not represent a genuine dedication to affordability or guest satisfaction, suggesting that the company has historically been willing to compromise on customer ratings for revenue.