Walt Disney World has been implementing discounts on admission prices and hotel stays as customer dissatisfaction and park attendance have declined. In May, the company introduced discounted three-day ticket packages, offering access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although tickets for Magic Kingdom must still be purchased separately.
These recent ticket prices show a significant drop from the peak of $254 for a daily Park Hopper pass, with the discounts available until September 24. Additionally, Disney is working to lower overall trip costs by reducing prices at its budget hotel options. For example, stays at Disney’s All-Star Movies, Music, and Sports Resort can be as low as $100 per night, reflecting discounts of up to 27% compared to standard rates.
This summer, Disney has also rolled out new dining packages, which reportedly cut meal costs by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, usable for meals and snacks throughout the parks. The company is also offering more quick meal choices, less expensive food options for children, and more adaptable restaurant policies.
Experts highlight that rising dining costs within the parks have contributed to decreased customer satisfaction. Len Testa, president of TouringPlans.com, noted a drop in satisfaction ratings from 90% to 60% following Disney’s shift from a la carte dining to fixed-price meals at popular restaurants. While Testa supports the company’s cost-cutting measures, he warns that such strategies may not genuinely reflect a focus on affordability or guest happiness.