Walt Disney World is responding to growing customer dissatisfaction and a decline in park attendance by implementing various discounts on admission and hotel stays. Over the past few months, the resort has quietly reduced prices to attract more visitors.
In May, Disney introduced discounted three-day ticket packages, allowing access to Hollywood Studios, EPCOT, and Animal Kingdom for as low as $89 per day, while tickets for Magic Kingdom remain available for separate purchase. This price reflects a significant drop from the peak price of $254 for a daily Park Hopper pass.
Additionally, Disney is working to lower the overall cost of vacationing at the Florida resort by discounting its least expensive accommodations. Rooms at Disney’s All-Star Movies, Music, and Sports Resort could be available for as low as $100 a night, depending on the booking date. This represents discounts of up to 27% compared to standard rates.
This summer, the parks have also rolled out new dining packages that reduce meal costs by 20% to 30%. Families can now buy all-day meal passes for $30 per child and $95 per adult, which can be used for specific meals and snacks throughout the parks. Furthermore, Disney World is enhancing accessibility to quick meal options, budget-friendly food for kids, and more flexible restaurant policies.
Disney experts point to rising food prices within the parks as a key reason for diminishing customer satisfaction. Len Testa, president of TouringPlans.com, noted a significant drop in customer satisfaction ratings from 90% to 60% as the company shifted from a la carte dining to fixed-price meals at many popular restaurants.
While Testa acknowledged Disney’s efforts to reduce costs, he cautioned that these moves might not signify a genuine commitment to improving guest satisfaction. He remarked that the company has historically been willing to trade positive guest ratings for increased revenue.