Walt Disney World has been reducing admission and hotel prices in response to increasing customer dissatisfaction and falling park attendance. In May, the company introduced discounted three-day ticket packages, allowing visits to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, with Magic Kingdom tickets sold separately.
These reduced prices, available until September 24, mark a significant decrease from the peak cost of $254 for a daily Park Hopper pass. Additionally, Disney is lowering the price of its most affordable hotel options, with stays at Disney’s All-Star Movies, Music, and Sports Resort starting as low as $100, depending on booking dates. These discounts can be as high as 27% off standard rates, as reported by Bloomberg.
This summer, Disney parks have also rolled out new dining packages that cut meal costs by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, allowing them to redeem meals and snacks within the parks. Furthermore, Disney is offering more quick meal options, affordable kids’ meals, and adapting restaurant policies to be more flexible.
Experts believe the rising cost of dining within the parks has contributed to declining customer satisfaction. Len Testa, president of TouringPlans.com, shared that customer ratings dropped from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at popular eateries. While Testa acknowledged Disney’s recent cost-cutting measures, he cautioned that they may not necessarily reflect a genuine commitment to guest satisfaction or affordability.