Walt Disney World has been quietly reducing admission and hotel prices in response to growing customer dissatisfaction and a decrease in park attendance. Over the past few months, the company introduced discounted three-day ticket packages, allowing visitors to experience Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, while tickets for Magic Kingdom must be purchased separately.
These lower prices are notable, as they represent a significant reduction from the previous high of $254 for a daily Park Hopper pass. The discounts will be available until September 24.
Additionally, Disney is working to lessen the overall cost of visiting the Orlando resort by decreasing rates for its budget hotel options. For instance, a night at Disney’s All-Star Movies, Music, and Sports Resort may be available for as low as $100, reflecting discounts of up to 27% off regular prices, according to a Bloomberg analysis.
Disney has also introduced new dining packages this summer, which offer 20% to 30% off food costs. Families can purchase all-day meal passes for $30 per child and $95 per adult, usable for various meals and snacks throughout the parks. The company is reportedly enhancing its quick meal options, offering more affordable food for children, and implementing flexible restaurant policies.
Experts believe that rising food costs in the parks have contributed to decreased customer satisfaction. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings have plummeted from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at many of its popular restaurants.
While Testa commended Disney’s cost-saving measures, he warned that these initiatives may not genuinely reflect a commitment to affordability or customer satisfaction. He emphasized that Disney has historically been willing to trade off positive ratings for increased revenue.