Walt Disney World has been implementing admission and hotel stay discounts in response to growing customer dissatisfaction and decreasing park attendance over recent months.
Since May, Disney has offered discounted three-day ticket packages, allowing access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day. However, tickets for Magic Kingdom must still be purchased separately.
These reduced ticket prices will be available until September 24 and represent a significant drop from the previous high of $254 for a daily Park Hopper pass.
In addition to ticket discounts, Disney is working to make trips to the Florida resort more affordable by lowering rates for its budget accommodations. A night at Disney’s All-Star Movies, Music, and Sports Resort could start as low as $100, depending on the booking date. These reductions can equate to up to a 27% discount based on a Bloomberg analysis.
This summer, the parks have also rolled out new dining packages, offering meal deals that cut costs by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, redeemable for various meals and snacks around the parks. Disney World is reportedly enhancing quick meal options, lowering kid’s food prices, and adjusting restaurant policies for improved flexibility.
Experts suggest that rising food costs within the parks have contributed to the decline in customer satisfaction. Len Testa, president of TouringPlans.com, indicated that satisfaction ratings dropped from 90% to 60% as Disney shifted from a la carte dining to fixed price meals at many popular restaurants.
While Testa acknowledges Disney’s cost-cutting measures, he warns that they may not indicate a genuine commitment to guest affordability or satisfaction. He noted, “Disney has long been willing to sacrifice a certain number of positive ratings for a certain amount of revenue.”