Walt Disney World has been quietly reducing admission and hotel prices due to rising customer dissatisfaction and a decline in park attendance. The changes started in May when Disney offered discounted three-day ticket packages, allowing visitors to experience Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day. However, tickets for Magic Kingdom are still sold at a separate rate.
These lower ticket prices, available until September 24, mark a significant drop from the previous high of $254 for a daily Park Hopper pass. Additionally, Disney aims to make trips more affordable by slashing prices of its budget hotel options. Guests can book a night at Disney’s All-Star Movies, Music, and Sports Resort for as low as $100, reflecting discounts of up to 27% compared to standard rates.
This summer, the parks also launched new dining packages that lower food costs by 20% to 30%. Families can purchase all-day meal passes priced at $30 for children and $95 for adults, which can be used for certain meals and snacks in the parks. Disney World is reportedly expanding quick meal options, offering more affordable children’s food, and implementing flexible restaurant policies.
Experts attribute the rising costs of dining within the parks as a key factor contributing to customer dissatisfaction. Len Testa, president of TouringPlans.com, noted a decline in customer satisfaction ratings from 90% to 60% following the shift from a la carte dining to fixed price meals at numerous popular venues. While he commended Disney’s efforts to cut costs, he warned that these measures might not signify a genuine commitment to affordability or customer satisfaction, stating that the company has often prioritized revenue over positive guest experiences.