Walt Disney World has recently been reducing admission and hotel prices in response to increasing customer dissatisfaction and a slump in park attendance.
In May, Disney launched discounted three-day ticket packages that allow guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although tickets for Magic Kingdom must still be purchased separately. These reduced ticket prices will be available until September 24 and represent a significant drop from the previous high of $254 for a daily Park Hopper pass.
Additionally, Disney is working to lower overall trip costs by offering discounts on its most affordable hotel options. For example, a night at Disney’s All-Star Movies, Music, and Sports Resort can start at $100 based on booking times, which reflects up to a 27% reduction from standard rates.
This summer, the parks have also unveiled new dining packages that can lessen food expenses by 20% to 30%. The new meal plan allows families to buy all-day meal passes for $30 per child and $95 per adult, usable for various meals and snacks throughout the parks. There are also more quick meal options, cheaper children’s meals, and more lenient restaurant policies being introduced.
Experts attribute some of the decline in customer satisfaction to the rising costs of in-park dining. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings have plummeted from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals in many popular venues. While Testa commended Disney’s cost-saving measures, he warned that these changes may not signify a genuine commitment to guest satisfaction or affordability, suggesting that Disney has historically prioritized revenue over positive customer experiences.