Walt Disney World has recently been implementing various discounts on admission and hotel stays in response to growing customer dissatisfaction and falling park attendance.
Beginning in May, the resort introduced discounted three-day ticket packages for access to Hollywood Studios, EPCOT, and Animal Kingdom at a price of $89 per day. However, tickets for Magic Kingdom are still sold separately. These reduced prices are valid until September 24 and mark a significant drop from the peak price of $254 for a daily Park Hopper pass.
In addition to ticket discounts, Disney is also working to make trips to the Florida resort more affordable by offering reduced rates on its budget hotel options. Rates at Disney’s All-Star Movies, Music, and Sports Resort can start as low as $100 per night, with discounts reaching up to 27% according to an analysis by Bloomberg.
Furthermore, new dining packages have been introduced this summer, which offer meal options at reduced rates, cutting costs by 20% to 30%. Families can purchase all-day meal passes priced at $30 for children and $95 for adults, valid for various meals and snacks throughout the parks. Additionally, Disney is focusing on providing quick meal choices, more affordable food for children, and flexible dining policies.
Experts in the Disney sphere note that the rising expenses of dining inside the parks have contributed to declining customer satisfaction. Len Testa, president of TouringPlans.com, highlighted that satisfaction ratings dropped from 90% to 60% as a result of Disney’s shift from a la carte dining to fixed pricing at many popular restaurants.
While Testa commended Disney’s initiatives to cut costs, he expressed concern that these efforts may not genuinely reflect a dedication to affordability or enhanced guest satisfaction. He noted that Disney has historically been willing to sacrifice some customer satisfaction for increased revenue.